Facebook and myspace, the two most popular social networking sites, had more than 2 billion combined visits in January of 09!
The micro-blogging site, Twitter, is quickly gaining ground with more than 55 million visits. See the attached chart.
With this volume of traffic, it is small wonder that advertisers are clamoring to reach this lucrative market.
The basic idea is get as many people as possible to follow your, tweets, blogs and facebook pages and to share them with their networks of friends. Social sites are beginning to compete with search engines as a primary means of finding information online. Travel and entertainment are particularly popular categories of information to share through these networks.
W. A. Fisher Advertising & Printing has created extensive social/viral campaigns for clients including Iron Range Tourism, for which we have created a number of local spokespersons to focus on a particular market segment. One of the tricks to social marketing is not to come across as a corporate sales pitch, but rather as an individual with a shared interest.
Our volunteer spokespeople are local people that have a passion the outdoors, golf, ATVing, skiing, etc... Ideally, they will write and submit all their own content and may incorporate videos, how-to demonstrations, tips, trail conditions or whatever their followers or "friends" wish to see.
The Iron Range Tourism social campaign has been very effective in expanding the client's reach in various niche markets at a relatively low cost.
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